Wealthier overseas fans reshape power dynamics in K-pop

With BTS’ full-group comeback less than two weeks away, Chinese fan communities have recently announced large-scale promotional campaigns that will dominate some of Seoul’s most visible digital billboards. Jungkook’s official Chinese fan club said it will broadcast a congratulatory video for the singer’s comeback on the 60-meter landmark megascreen at the Koreana Hotel in central Seoul from March 20 to 22. Chinese fan club Baidu V Bar has planned an even larger campaign for V, securing the massi

By The Korea Herald