Oleksandr Usyk has earned his crazy pyramids scheme – it’s nothing new in boxing

Undisputed heavyweight champion of the world Usyk will fight kickboxer Rico Verhoeven in front of the pyramids at Giza in the latest ludicrous episode of the boxing circus

2 Mar, 11:35 — 2 Mar, 11:35

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Why this matters

This story highlights a growing trend in combat sports where top-tier athletes, like undisputed boxing champion Oleksandr Usyk, participate in high-profile crossover bouts against fighters from different disciplines, such as kickboxer Rico Verhoeven. These events, often held in exotic locations like the Giza pyramids, prioritize spectacle and commercial appeal, reflecting an evolving landscape of combat sports entertainment over traditional championship integrity.

ℹOnly 2 sources cover this story

Key entities

Oleksandr UsykUndisputed heavyweight boxing champion Rico VerhoevenKickboxer Giza PyramidsVenue for the fight

Coverage Timeline

First report: The Independent · 2 Mar, 11:35|Full coverage: All 2 sources within 0m|Window: 0m

The Independent2 Mar, 11:35First to report