Amazon's four-day Prime Day event starts June 23, as shoppers battle inflation

Amazon's four-day shopping fest comes after U.S. consumer sentiment dropped in May to a record low.

Amazon Prime Day 2026 Moves To June—This Time With Alexa AI Powering The Cart - Forbes

Amazon Prime Day 2026 Moves To June—This Time With Alexa AI Powering The Cart  Forbes

Amazon has preponed its biggest sale event of the year, Prime Day

Amazon's annual Prime Day sale is moving to June 23-26 in the US, a first since 2021, influenced by the FIFA World Cup and US Independence Day. This four-day event aims to boost online spending, with a significant focus on groceries and household essentials as Amazon expands its rapid delivery services to compete with rivals.

By TOI TECH DESK

Amazon Prime Day 2026 Dates Revealed — Here’s When It Starts

Amazon has officially revealed the dates for Prime Day 2026. Here’s when the massive shopping event starts and what shoppers can expect this year.  The annual shopping event will run from June 23...

By Lily Rose