Swiss Watch Industry Sees Fewer Sales, Higher Prices, and Rolex Dominance

The Swiss watch industry is selling fewer units but achieving higher prices, with sales and profits increasingly concentrated among a few brands. Rolex is particularly benefiting from a previously underestimated factor.

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nzzGerman140d ago

Weniger Uhren, höhere Preise – und ein Gewinner namens Rolex

Die Schweizer Uhrenindustrie verkauft weniger, Umsatz und Gewinn konzentrieren sich auf wenige Namen. Rolex profitiert besonders. Das hat mit einem Faktor zu tun, der lange unterschätzt wurde.

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Swiss Watch Industry Sees Fewer Sales, Higher Prices, and Rolex Dominance

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Weniger Uhren, höhere Preise – und ein Gewinner namens Rolex

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