I had $2,000 and no way to pay my employees, then my bakery went viral. It was a blessing and a curse.

Courtesy of Jatee Kearsley Jatee Kearsley's bakery, Je T'aime Patisserie, gained fame after a viral feature on Righteous Eats. Going viral changed the trajectory of her business but took a toll on her mental health. Kearsley says she wouldn't want to go viral again, even though that may sound ungrateful. This as-told-to essay is based on a conversation with Jatee Kearsley, the owner and pastry chef of Je T'aime Patisserie, which offers a "Black girl twist" on French pastries in Bed-Stuy, Br...