Legacy Firm Adapts to Digital Era, Embraces TikTok Shop Amidst Sales Challenges

PZ Cussons, a 142-year-old company, describes the current market as a daily "battle to win every purchase" and is strategically investing in platforms like TikTok Shop to boost sales. This move highlights traditional businesses' efforts to navigate modern retail landscapes.

16 Feb, 00:01 — 16 Feb, 00:01

Coverage (1 source)

The Independent16 Feb, 00:01

Everyday’s a ‘battle’ for sales, says 142-year-old firm betting on TikTok Shop

Chief executive Jonathan Myers said PZ Cussons has to ‘battle every day to win every purchase’.

By Anna Wise

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