Meet the CMO trying to make nuclear fusion cool

Joe Paluska, CMO of Commonwealth Fusion Systems, wants to build excitement for nuclear fusion among Gen Z. Sam Barnes/Web Summit via Sportsfile via Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. A fusion startup backed by billions in funding is preparing for a different kind of test: capturing consumer attention. Joe Paluska is the chief marketing officer of Commonwealth Fusion Systems, an energy startup...