BTS agency shares drop after comeback show turnout falls short

The concert was attended by an estimated 104,000 fans, much lower than the expected 260,000.

Why the BTS Comeback Concert Was a ‘Disaster’ for Some Businesses

The turnout for the K-pop titans’ show was much lower than projected by officials, hitting the bottom line of some restaurants. Shares in the group’s management company also fell.

By Jin Yu Young and Yan Zhuang

BTS’s South Korea comeback crowd disappoints, triggering Hybe stock sell-off

Shares in BTS’ agency have plunged as much as 15 per cent after a heavily promoted comeback concert by the K-pop megastars in South Korea drew a smaller crowd than authorities initially expected. Hybe’s stock later recorded its biggest intraday decline since June 2022. The group’s event at Gwanghwamun Square in Seoul attracted 104,000 fans vs the 260,000 initially estimated by police, according to the Chosun Ilbo newspaper. Stringent crowd control measures, reflecting in part the authorities’...

By Bloomberg

Safety-first approach keeps crowd lower than expected at BTS' gwanghwamun show

Fewer fans than expected gathered at Gwanghwamun Square for BTS’ comeback show on March 21, as extensive safety measures and widespread public caution led many to watch the event online instead. While police had initially forecast a crowd of up to 260,000, actual attendance fell far short of that figure. Estimates varied widely depending on the source. According to the Ministry of the Interior and Safety, Monday, about 62,000 people were present in the Gwanghwamun area during the concert hour fr

By The Korea Herald