I led communications at FEMA during a hurricane, and had to flee my home after a death threat

Jaclyn Rothenberg Courtesy of Avoq Jaclyn Rothenberg, a former FEMA spokesperson, faced online threats during her time at the agency. At one point, Rothenberg had to leave her home because of safety concerns. She now counsels companies on the risks leaders and others face and how they can prepare. This as-told-to essay is based on a conversation with Jaclyn Rothenberg, senior vice president for reputation management at Avoq, a communications and lobbying firm. From July 2021 to late 2024, s...