Ford Unveils New Fathom Electric Pickup Truck Starting at $28,000
Ford has announced its new electric midsize pickup truck, the Fathom, will have a starting price of approximately $28,000. This move positions Ford to compete in the growing electric vehicle market with a more affordable option.
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Ford's new EV truck Fathom to be priced starting at about $28,000 - Reuters
Ford's new EV truck Fathom to be priced starting at about $28,000 Reuters
Read full article →Ford's new 'Fathom' electric pickup truck will start at $28,000
It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.
Read full article →Ford unveils the name and launch price for its midsize electric truck
Ford's truck gets an all-new name: Fathom. Bloomberg/Getty Images Ford's new electric truck gets a sub-$30,000 starting price (even with delivery). The Detroit automaker also revealed the pickup's name. The truck is important for Ford: It's the first of a new lineup of EVs built on a new platform. Ford has been very secretive about its all-important new slate of EVs. That's starting to change. The Detroit automaker confirmed to Business Insider that its next EV, a midsize truck, will be cal...
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