The Pentagon says it’s ‘lethalitymaxxing’. Why has ‘incel’ slang crossed into the mainstream?

With the rise of influencer Clavicular and ‘looksmaxxers’, sexist language from niche memes has infiltrated official government accounts and NYT headlines A recent tweet from the US Department of Defense boasts about the killing capabilities of the US military as follows: “Low cortisol. Locked in. Lethalitymaxxing”. To many, that will sound as indecipherable as the teenagers that discuss “high-tier Beckys” or the New York Times warning of “Tate-pilled” boys. Many will have now seen the 6 Febr...

By Matthew Cantor