How Taco Bell uses its best GMs as a growth engine

Top-performing Taco Bell managers gathered in Hawaii in March for the company's annual staff recognition retreat. Courtesy of Taco Bell Taco Bell recently hosted its Golden Bell awards, a recognition trip for top-performing managers. More than a management retreat, Taco Bell says the event helps drive outsize growth. Golden Bell-winning restaurants grew sales by nearly 20% in 2025 and boast better staff retention. At Taco Bell, a weeklong trip to Hawaii is more than a perk for top-performin...