This Advertiser Chose to Make an Indie Western With Michael Shannon, Sissy Spacek Over Another Bunch of Commercials

When it comes to making commercials, Western-wear manufacturer Tecovas is going cowboy. Rather than spend its marketing budget crafting only the usual series of traditional 30- or 60-second video ads, the direct-to-consumer company decided to fulfill some bigger ambitions The company is releasing a 13-minute short film that features Michael Shannon and Ryan Bignham, among […]

By Brian Steinberg