Sports Drive January TV Viewing to 12-Month High, Nielsen Reports

Nielsen's latest report indicates that sports programming significantly boosted TV viewership in January, leading to a 12-month high, with Peacock's viewership growing 10% due to NFL and 'The Traitors'.

17 Feb, 18:42 — 17 Feb, 18:42

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Sports Fuel 12-Month TV Viewing High In January, Nielsen Says; Peacock Viewership Grows 10% Thanks To NFL & ‘The Traitors’

Audiences spent quite a lot of time watching television in January, Nielsen says. According to the measurement company’s latest monthly report, TV viewing was up 3.7% over December to a 12-month high, fueled mostly by sports. Thanks to a massive surge in sports watching, cable TV captured the largest increase in monthly viewing. ESPN alone […]

By Katie Campione

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Sports Drive January TV Viewing to 12-Month High, Nielsen Reports

Read at source (1 outlet)

Sports Fuel 12-Month TV Viewing High In January, Nielsen Says; Peacock Viewership Grows 10% Thanks To NFL & ‘The Traitors’

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