Amazon to Use Agentic AI for New Alexa Ad Format

Amazon is partnering with brands like Papa Johns and artists such as Beck and Jill Scott to launch a new ad format for its Alexa digital assistant, utilizing agentic AI to enable customers to interact with ads and make purchases.

23 Jun, 05:00 — 23 Jun, 05:00

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varietyMostly Factual5d ago

Amazon Teams With Papa Johns, Beck, Jill Scott, Omar Courtz For New Alexa Ads Using Agentic AI

Alexa, buy me the pizza I just saw in that commercial. Amazon will harness agentic AI, which can determine the steps needed to solve a problem or come up with a solution, to create a new ad format for its Alexa digital assistant that lets customers to from seeing an ad to making a purchase […]

By Brian Steinberg

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Amazon to Use Agentic AI for New Alexa Ad Format

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Amazon Teams With Papa Johns, Beck, Jill Scott, Omar Courtz For New Alexa Ads Using Agentic AI

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