Unethical Music Marketing: The Rise of Fake TikTok Fans and Trend Simulations

A report investigates the use of "fake TikTok fans" and "trend simulations" to boost artists like Sombr and Geese, sparking debate among their fan bases and highlighting a long history of manipulated charts in the music industry.

13 May, 12:13 — 13 May, 12:13

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DWHigh1h ago

Fake TikTok fans and the history of 'unethical' music marketing

Do indie darlings like Sombr and Geese owe their success to TikTok "trend simulations"? The question has sent shockwaves through their fan base. Yet manipulated charts are as old as the music business itself.

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Unethical Music Marketing: The Rise of Fake TikTok Fans and Trend Simulations

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Fake TikTok fans and the history of 'unethical' music marketing

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