How BMW is shaping the traditional brand Alpina into a luxury line

The Bavarian automaker is realigning the sports car brand – with the risk of shifting its discreet-dynamic character in favor of a new premium lounge on wheels.

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nzzGerman5d ago

Wie BMW aus der Traditionsmarke Alpina eine Luxuslinie formt

Der bayrische Autobauer richtet die Sportwagenmarke neu aus – mit dem Risiko, den diskret-dynamischen Charakter zugunsten einer neuen Edel-Lounge auf Rädern zu verschieben.

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How BMW is shaping the traditional brand Alpina into a luxury line

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Wie BMW aus der Traditionsmarke Alpina eine Luxuslinie formt

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