Temu, Korean IP agency join forces to combat counterfeits

Chinese e-commerce platform Temu said Wednesday it signed a memorandum of understanding with the Korea Intellectual Property Protection Agency to strengthen intellectual property protection for Korean brands on its marketplace. Under the agreement, Temu and KOIPA will establish a dedicated communication channel to respond more quickly to trademark and intellectual property infringement cases involving Korean products. Temu said it will use its internal detection technologies and specialist revie

By The Korea Herald