Largest Winemaker In America Turns To Hard Liquor As Young People Drinking Less

Largest Winemaker In America Turns To Hard Liquor As Young People Drinking Less E. & J. Gallo Winery, the largest wine producer in the United States and the world by volume, has completed a major pivot into hard liquor. The family-owned giant finalized its acquisition of iconic Kentucky bourbon brand Four Roses from Japan’s Kirin Holdings in a deal valued at up to $775 million. The move comes as the U.S. wine industry grapples with steep declines in sales and a generational shif...

By Tyler Durden