After Shin Ramyun, Neoguri becomes next flagship in Japan

TOKYO — A big-eyed raccoon dog — the mascot of Nongshim's instant noodle brand Neoguri — stepped out of Shin Ramyun's shadow and into the spotlight at this year's Korea Expo Tokyo 2026, drawing curious palates eager to taste what Nongshim had in store for Japan next. At the exhibition, held at the Sunshine City Convention Center in Ikebukuro from Thursday to Saturday, the Neoguri-themed space hummed with visitors queuing for tastings of two varieties, hot and mild, and taking part in a series of

By The Korea Herald