Ally Shifts Marketing Focus to Women's Sports, Reports Boost

Financial services firm Ally has strategically invested its advertising dollars in women's sports, including sponsoring the Unrivaled three-on-three women’s basketball league, and is seeing a marketing boost from this shift away from traditional cable.

14 Apr, 13:15 — 14 Apr, 13:15

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varietyMostly Factual7d ago

Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost

The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV. Ally is a major sponsor of the Unrivaled three-on-three women’s basketball league and plans to invest ad dollars in “Women’s Sports Sundays,” a new showcase from ESPN that will replace […]

By Brian Steinberg

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Ally Shifts Marketing Focus to Women's Sports, Reports Boost

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Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost

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