Protecting Ghana’s cocoa reputation in the age of misinformation

In the modern information ecosystem, the greatest threat to an institution’s credibility is not always a bad decision. Often, it is a slow response. In the time between an event and an institution’s official clarification, narratives form, harden, and circulate across social media platforms, radio call-in shows, and international news wires, with a velocity that no traditional press office was designed to match.

By Caleb Ahinakwah