Chinese Micro-Dramas Target US Audience with Adapted Content

A popular genre of Chinese micro-dramas, featuring love and fantasy stories, is attempting to adapt to Western tastes as it targets the US market for phone audiences.

6 Apr, 04:00 — 6 Apr, 04:00

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FTVery High2d ago

Chinese micro-dramas target US with familiar tropes for phone audience

Love and fantasy stories dominate a wildly popular genre in China that is trying to adapt to western tastes

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Chinese Micro-Dramas Target US Audience with Adapted Content

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Chinese micro-dramas target US with familiar tropes for phone audience

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