Pocket.watch Expands into Teen Content, Turning YouTube Videos into TV Shows
Kids' creator powerhouse Pocket.watch is launching 12 new shows on Hulu and other streamers, aiming to expand its reach into teen content by adapting popular YouTube videos into TV shows for Gen Alpha.
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This company is turning YouTube videos into TV shows as streamers chase Gen Alpha
Pocket.watch, which made a name for itself in kids entertainment, wants to be known for teen content as well. Pocket.watch Pocket.watch, a kids creator powerhouse, is launching 12 new shows on Hulu and other streamers. Gen Alpha overwhelmingly prefers YouTube over traditional media. Sign up for Business Insider's weekly marketing newsletter. Streamers are warming up to creator content — and hoping it can draw Gen Alpha away from YouTube. Pocket.watch, the company that works with popular kid...
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