NBC’s Peacock Logo Turns 40: How the Network Landed on the Iconic Design

In the history of broadcast network logos, NBC’s Peacock is relatively young. CBS introduced its “Eye” icon in 1951, while the ABC meatball has been more or less the same (with some slight font alterations) since 1962. But although NBC first started using a peacock to promote color TV in 1956, the ubiquitous six-feathered Peacock […]

By Varietyschneider