Catch a falling diamond! Indians wants solitaires as price falls by 30%

Diamond prices have dropped significantly, making solitaires more affordable and boosting demand among consumers aged 28-40. This trend, driven by improved affordability and a shift towards investment purchases, has led to a 25% year-on-year sales surge in the solitaire segment. Younger buyers are increasingly opting for diamond-studded jewelry over gold due to high gold prices.

By TOI BUSINESS DESK