SK hynix boom turns company jacket into dating meme

In South Korea’s fiercely competitive job market, even a company jacket can become a status symbol. A post featuring a jacket with the logo of semiconductor giant SK hynix recently went viral online, as the chipmaker's soaring profits and stock price fuel nationwide fascination over what it means to work there. The post, uploaded on Korean secondhand market platform Karrot, advertised the jacket as the “ultimate blind date outfit,” priced at 40,000 won ($27.50). It quickly attracted thousands of

By The Korea Herald