Jim Ratcliffe gives up Ineos Grenadiers naming rights in €100m rebrand deal

Danish IT supplier Netcompany is new title sponsor Team to be called World Tour and have a new kit Jim Ratcliffe’s Ineos Grenadiers cycling team will be renamed and rebranded with a new lead sponsor and new kit before the start of this year’s Tour de France in Barcelona on 4 July. The Guardian understands that while Ratcliffe and Ineos head of sport, Dave Brailsford, will retain ownership and management of the team, the new title sponsor of the World Tour cycling team will be Danish IT supp...

By Jeremy Whittle