K-food turns up the heat at Coachella

Coachella has long been one of the preeminent stages for global music and fashion, but in recent years it has also become a showcase for the globalization of Korean cuisine. At this year’s festival, K-food appears in broader and more inventive forms, reflecting both mainstream appeal and a continued evolution beyond traditional formats. From Los Angeles food trucks to viral ramyeon brands, Korean flavors have become a noticeable part of Coachella’s food lineup. At the forefront is ROKStar Chicke

By The Korea Herald