‘There is no shame in being vain’: the relentless rise of impossible male beauty standards

Men’s faces are under scrutiny as never before, with more opting for cosmetic procedures than ever. What is behind this sudden and significant shift? The images are familiar: square-jawed white men, faces set hard, barking the language of strength and command. Over the past week, as the United States has pressed its military campaign in the Middle East, the face of defense secretary Pete Hegseth has appeared on screen after screen delivering the rhetoric of the warrior-patriarch. It is a face...

By Fay Bound-Alberti