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Madonna's 'Confessions II' Event Sets TikTok Viewership Record

Madonna's live video event for 'Confessions II' on TikTok and iHeartMedia set a new TikTok record, attracting 2.1 million global viewers. This event marked a significant milestone for the platform's live viewership.

13 Jul, 14:00 — 13 Jul, 14:00
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deadlineMostly Factual2d ago

Madonna Live Video Event For ‘Confessions II’ Sets TikTok Record With 2.1M Global Viewers

EXCLUSIVE: Madonna’s successful rollout of her new album, Confessions II, has generated a new TikTok record. The tech company tells Deadline its live event on July 2, the day before the album’s release, drew more than 2.1 million viewers worldwide on TikTok Live, the most ever for a stand-alone artist event on the platform. The […]

By Dade Hayes

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Coverage Timeline

First report: deadline · 13 Jul, 14:00Full coverage: 2 · 2hWindow: 2h
deadline13 Jul, 14:00First to report

Madonna Live Video Event For ‘Confessions II’ Sets TikTok Record With 2.1M Global Viewers

2h later
seeking-alpha13 Jul, 15:57Latest update

Madonna's TikTok/iHeartMedia Confessions II event sets TikTok record

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