Dynamic pricing is going to drive us crazy

I sought out the same pair of jeans in store to see how much they cost there (spoiler alert: it was more!). Lily Oberstein/Business Insider This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here. "How much does this cost?" has become a surprisingly complicated question. The rise of e-commerce, algorithmic pricing, and black-box systems has left consumers feeling like they're playing roulette when they buy somethin...