Ikea goes small to grow in Korea

Swedish furniture giant Ikea said Monday it plans to expand its small-format store network in South Korea, targeting urban locations to drive more frequent visits from consumers. The move reflects the Korean market’s rhythms, where dense urban living and busy everyday lives make planned trips to large suburban stores a tougher ask, the company explained. “As Ikea Korea enters its 11th year, we are focused on broadening our presence, sharpening our omnichannel offering and upgrading our services,

By The Korea Herald