Asana CEO bets on organizing AI agent chaos at work as Wall Street fears SaaS disruption

Asana CEO Dan Rogers Getty Images AI agents will make work more complex, Asana CEO Dan Rogers tells Business Insider. The company is pivoting to a hybrid pricing model, merging seat-based and AI usage charges to drive growth. Investors remain cautious as AI's impact on SaaS providers creates uncertainty in software markets. Asana is confronting one of the biggest existential questions facing the software industry: will generative AI render traditional SaaS tools obsolete? Investors increasi...