‘Macy’s 4th Of July Fireworks’ Viewership Up As U.S. Celebrates 250th Birthday & NBC Special Marks 50 Years

Two milestones helped Macy’s Fourth of July Fireworks deliver strong viewership. The 50th edition of the special held on America’s 250th anniversary amassed 11.2 million viewers across multiple telecasts and platforms (NBC, Peacock and Telemundo), NBC said Sunday, citing preliminary Nielsen data. The network did not release viewership last year, when the special was simulcast […]

By Nellie Andreeva