From lore to real life: K-pop’s concept shift

The way K-pop is consumed has continued to evolve in distinct ways, often shaped by its core audience of young, highly engaged fans. Industry insiders say boy groups, which once leaned heavily on elaborate fictional universes to build fan engagement, are now shifting toward more grounded and relatable concepts. Acts such as BTS, Seventeen and Tomorrow X Together have long incorporated overarching narratives into their releases, encouraging fans to piece together clues across extended videos and

By The Korea Herald