A non-controversial public health policy? The UK's gradual ban on smoking has been a PR success | Devi Sridhar

The world will be watching to see how the ban for anyone born after 2009 works out. So far it’s been a win with smokers and non-smokers alike Last week saw the passage of the tobacco and vapes bill, which has a very ambitous aim: to create a “smoke-free generation” and eventually end smoking for ever in the UK. Quite simply, anyone born on or after 1 January 2009 will never be legally able to buy tobacco products. From 2027, the minimum legal age for the sale of tobacco will increase by one y...

By Devi Sridhar