Hyundai Unveils Boulder Pickup Concept at New York Auto Show
Hyundai Motor Company has unveiled its 'Boulder' pickup concept at the New York International Auto Show, showcasing a future platform with a classic frame chassis and signaling a stronger push into higher-margin utility vehicles.
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Hyundai eyes US pickup market with Boulder concept
Hyundai Motor Company and Kia unveiled a midsized pickup concept and a new Seltos SUV at the New York International Auto Show on Wednesday, signaling a stronger push into higher-margin utility vehicles in the key North American market. Unveiled at the Jacob Javits Convention Center, Hyundai’s Boulder pickup concept highlights the automaker’s ambition to enter the US pickup segment — long dominated by domestic brands — with a purpose-built, body-on-frame model favored for durability and off-road
By The Korea Herald
Read full article →Hyundai Motor unveils pickup concept at New York auto show - Yonhap News Agency
Hyundai Motor unveils pickup concept at New York auto show Yonhap News Agency
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