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TikTok Reportedly Testing Amazon Prime Rival Membership Program
TikTok is reportedly testing 'TikTok Shop Plus,' a membership program offering discounts and free shipping, as it aims to establish itself as a major e-commerce player in the US, rivaling Amazon Prime.
24 Jul, 20:33 — 25 Jul, 15:55
The Story
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Source Diversity
Moderate (27/100)2 sources— more sources would strengthen this score15/33
Spectrum spread— 2/5 buckets covered8/33
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Business Insider
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seeking-alpha
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Geographic diversity— 1 region4/34
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Sources
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Business InsiderMostly Factual2d ago
TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant
Krisztian Bocsi/Rolf Vennenbernd/Getty Images TikTok is testing a membership program for shoppers called TikTok Shop Plus. Like Amazon Prime, the offering includes discounts, coupons, and free shipping on some items. Shop Plus may help the company build stronger customer loyalty and avoid losing sales to Amazon. TikTok is ripping a page from Amazon's playbook. The social-video app is testing a Prime-style membership program for some US shoppers, according to screenshots of the offering view...
Read full article →seeking-alphaMixed1d ago
TikTok looks to challenge Amazon Prime with membership shopping program - report
Read full article →Coverage Timeline
First report: Business Insider · 24 Jul, 20:33|Full coverage: 2 · 19h|Window: 19h
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