US Firm Revamps Bran Castle: Ad Populum takes 80% stake; aims to boost global tourism

Bran Castle, the inspiration for Dracula, is entering a new era of international tourism under American ownership. U.S. businessman Joel Weinshanker's Ad Populum, which manages Graceland, has acquired an 80% stake, aiming to boost visitor numbers from the US and Western Europe. This move blends pop culture with historical preservation, ensuring the castle's financial viability and continued allure.

By TOI World Desk