That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity

Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.

6 Mar, 22:09 — 6 Mar, 22:09

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marketwatchMostly Factual9d ago

That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity

Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.

By Weston Blasi

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That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity

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That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity

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