Greece Bets on Mountains to Offset Tourism Uncertainty Driven by Global Turmoil

Greece is launching a strategic push to market its mountain regions as year-round destinations, seeking to reduce its dependence on coastal tourism as global inflation and geopolitical instability cloud the outlook for the coming summer season. Tourism Minister Olga Kefalogianni unveiled the campaign — titled "Mountainous Greece. Takes You High. All Year Round." — positioning the country's rugged interior not as a fallback option but as a distinct travel proposition targeting experience-drive...

By ANTHEE CARASSAVA