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YouTube Connects Sponsors with Influencers Amid Competition

YouTube is working to help streaming influencers connect with sponsors, as competitors like Netflix and TikTok increasingly vie for their talent.

12 May, 09:03 — 12 May, 09:03
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NYTMostly Factual15d ago

YouTube Plays Matchmaker for Sponsors and Stars

The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

By John Koblin

Read full article →

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