In defense of boring, mindless, mundane work

Getty Images In the final season of Mad Men, Peggy has an idea for a burger chain commercial that her bosses like. Then doubts herself. She goes back to her empty yellow legal pad, jots down a new concept from scratch, and returns to eat at the restaurant, even though she'd already visited more than a dozen around the nation. Nothing about her process is efficient, and her client would have likely been perfectly happy with her approved pitch. But that messy, circuitous method of deconstructi...