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Asus India VP Discusses Strategy for Premium Customers and EMI Sales

The Vice President of Asus India outlined the company's strategy to attract premium customers, revealing that 30% of their laptops in India are sold through no-cost EMI schemes.

14 Apr, 07:31 — 14 Apr, 07:31
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indian-expressMostly Factual1d ago

‘Our strategy is similar to the automotive industry in bringing more premium customers…30 per cent of our laptops sold are being bought through no cost EMI scheme in India’: Asus India VP

By Anuj Bhatia

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