Shein's CEO Highlights Chinese Roots in Public Appearance Amid Singapore HQ Shift

Shein's elusive boss made a rare public appearance, emphasizing the company's Chinese origins, years after the firm moved its headquarters to Singapore to focus away from China.

25 Feb, 03:18 — 25 Feb, 03:18

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BBC7h ago

Shein's elusive boss hails Chinese roots in rare public appearance

His speech follows years of the firm focusing away from China as it moved its headquarters to Singapore.

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Shein's CEO Highlights Chinese Roots in Public Appearance Amid Singapore HQ Shift

Read at source (1 outlet)

Shein's elusive boss hails Chinese roots in rare public appearance

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