Morning to matinee: concerts shine by day

Across Korea, major and regional performing arts venues are expanding morning and afternoon concert series this year to attract daytime audiences and make classical music more accessible, with tickets priced between 10,000 won and 30,000 won. Matinee programs, which combine performances with commentary, make concerts more accessible by lowering barriers for first-time listeners. Popular programs, which typically begin at 11 a.m., include Lotte Concert Hall’s “Matinee" and the Seoul Arts Center's

By The Korea Herald