Japan's Streaming Market Reaches $7.2 Billion, Led by Netflix and Prime Video

Japan's premium video-on-demand sector generated $7.2 billion in revenue in 2025, a 15% increase year-over-year. Netflix, Prime Video, and U-Next are reported to be the dominant players in the market.

16 Feb, 03:00 — 16 Feb, 03:00

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variety16 Feb, 03:00

Japan’s Streaming Market Hits $7.2 Billion as Netflix, Prime Video and U-Next Dominate, Report Finds

Japan’s premium video-on-demand sector achieved $7.2 billion in total revenue during 2025, marking a 15% year-over-year increase, according to a new report from Media Partners Asia. The growth reflects platforms’ increasing reliance on diversified revenue models, including ad-supported subscription options, alongside greater investment in domestic programming and live sports rights. Three services control half the […]

By Naman Ramachandran

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