I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand.

The Roller Rabbit collection at a Target store in New Jersey. Amanda Krause/Business Insider Target launched its collaboration with Roller Rabbit on Saturday morning. I got to a store early and saw how chaotic it became when people tried to buy pieces from the line. Still, I was impressed with the collection and even bought a pair of pajamas for myself. Saturday morning was cold, rainy, and gray in northern New Jersey. The only place I wanted to be was curled up and cozy with my cat. Instea...