Why the e-commerce giant that once called itself a ‘proud Korean company’ now says it is American

Online retail giant Coupang, a US-registered company, is emphasizing its American identity amidst South Korean regulatory scrutiny following a major data leak. The company has reportedly lobbied the US government, with Vice-President JD Vance raising the issue with South Korean officials. This comes as Coupang faces investigations by multiple agencies in Seoul over the breach.

By TOI TECH DESK